Communicate at the heart of mobility
Coffee Car turns the interior of rideshares and taxis into a new communication space. Reach passengers during their journey through digital and physical media built into the Coffee Car experience.
Coffee Car turns the interior of rideshares and taxis into a new communication space. Reach passengers during their journey through digital and physical media built into the Coffee Car experience.
A new point of contact with your audience
The vehicle becomes a communication space that lets brands, shops and advertisers be part of a particular moment: the journey. Coffee Car aims to create a point of contact that is visible yet consistent with the on-board experience, without turning the cabin into a pile of advertising messages.
Your campaign on Coffee Car screens
On-board screens show advertising content directly inside vehicles in the Coffee Car network. Formats and delivery conditions are adapted to the system’s technical capabilities and to the scope of the campaign.
Communicate where it makes sense
The Coffee Car ecosystem is designed to allow delivery tailored to the geographical areas concerned, depending on technical capabilities and the network’s roll-out. This can allow a shop, restaurant, hotel, show or service to seek visibility in a specific area, while a national brand can aim for wider coverage.
Your brand in the passenger’s hands
Coffee Car also plans communication options on certain consumables used on board: cups, sugar sachets and other compatible items. These physical media can extend the campaign beyond the screen and strengthen the brand’s presence in the passenger experience.
Consumables designed to limit their impact
Coffee Car pays particular attention to the consumables used on board. The cups, stirrers, sugar and other consumables supplied as part of the service are biodegradable, combining a quality passenger experience with a more environmentally friendly approach.
The consumables needed for the Coffee Car service are made available to drivers as part of the network’s organisation.
Combine digital and physical
A single campaign can run across several Coffee Car touchpoints: connected screen + cup / consumable. Where the system allows, this combination brings digital presence and physical media together in one campaign, with a consistent visual identity.
Campaigns for local businesses and brands alike
- Shops
- Restaurants
- Hotels
- Shows & events
- Services
- National brands
- Media agencies
Your campaign in a few steps
Your needs
Objective, message and duration.
Your area
City, region or national coverage, depending on availability.
Your campaign
Screen, geotargeting, consumables or a combination.
Set-up
Approval of the materials and scheduling of the campaign.